Think clearly in the age of AI
Weekly insights on decision-making, execution, and modern leverage
Including practical ways to use AI — for people building businesses in a noisy, fast-changing world.
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Each week, I share practical insights on thinking clearly, working more effectively, and using AI to support real business growth.
Writing for better decisions
These writings examine how people make decisions, get stuck, and execute work in environments shaped by constant change and new technology.
Some go deep into AI. Others on the thinking behind using tools well.
About Jacob
I’ve spent years building things — companies, systems, habits, and sometimes the wrong ideas.
Along the way, I noticed a pattern: capable people rarely get stuck because they lack skill or effort. They get stuck because their thinking hasn’t caught up to the reality they’re operating in.
My work sits at that intersection — helping people choose better problems, think more clearly, and use modern tools without losing direction.
Who is Jacob Westman?
I’ve worked across technology, design, consulting, and entrepreneurship — building products, leading projects, and learning firsthand how things break when thinking goes unchecked.
Like many people who are capable and driven, I learned early how to work hard. What took much longer to learn was how to think clearly under pressure, choose the right problems, and avoid mistaking activity for progress.
Today, I write and share what I’ve learned about decision-making, execution, and leverage — especially as AI reshapes how we work.
If you’re curious about the longer arc — the false starts, failures, and moments that shaped this perspective — I wrote a more personal essay on Medium.
If this way of thinking resonates with you, you’re welcome to follow along.